When we connected with Take Two Coffee about their coffee shop web design, they knew it was time for an upgrade. Shopify had served their business well since their launch in 2023, but the content no longer reflected their insane growth as a company. In just 3 years, they’d grown to become one of the best known names in coffee in Southwest Florida (both for their amazing beans, AND for their espresso machine services), and they needed a website to match!
Lucky for them – Crumpton Creative specializes in just this kind of Fort Myers web design transformation! We transformed their outdated 5-page site into a 20+ page, high-conversion Shopify store. Here’s how we did it.
The Challenge: Outdated Coffee Shop Design & Missed Revenue
The first big challenge: Take Two’s original site wasn’t user-friendly. The clunky UX made it incredibly difficult to navigate, meaning their cafe customers couldn’t find pertinent information like their shop hours, location, and menu.
Second, and perhaps more importantly, it did little to share information about or promote the SEO of their biggest revenue stream: espresso machine repairs and sales. At first glance at the home page, no one would even know that they are one of the top sellers of La Marzocco espresso machines in Florida!
Our goal was to create the gold standard for coffee shop web design—blending aesthetic “vibes” with hard-hitting business functionality— while strongly integrating their main revenue-generator.
The Solution: All New Shopify Web Design, strategically designed with SEO in mind
1. Custom Shopify Development & Liquid Coding
We didn’t just pick a theme and call it a day. To make Take Two truly stand out, we chose a new premium theme and our lead developer, Corey, implemented custom theme Liquid edits. This allowed us to go beyond the standard Shopify constraints, creating a high end user experience tailored specifically to the needs of a high-end coffee and espresso machine provider.
One of our favorite features implemented through the custom theme edits was the Custom Shopify Mega Menu! Using custom liquid, we were able to create dynamic images that showed up in the site desktop menu, so visitors didn’t just read about what they were looking for – they could see a visual right there in the menu!
2. A Visual Overhaul
We moved the website from outdated to cutting-edge and TOTALLY in line with Take’s Two’s laid back & fun brand. The initial site only slightly aligned with their brand guide, but by integrating Adobe Fonts and their brand colors, we were able to transform their site to actually who they are as a business.
Through this transformation process, we were able to add in a few custom pieces to make their site really feel like them…
- Take Two’s signature coffee cup emojis spinning on the home page hero section
- Custom donut-emoji mouse cursor
- New brand photography from local commercial photographer, Claudya Ivie Photo
- Adobe fonts integrated to exactly reflect their brand fonts
- & a lot more!
3. SEO Optimization for Their Top Services
High-quality Shopify web design isn’t just about looks; it’s about being found. We performed a top-to-bottom SEO audit and implementation:
- Image Optimization: Every image was compressed for speed and optimized with SEO-driven keywords to rank among their competitors. No keyword stuffing around here, just proven SEO strategy to
- Content Strategy: We partnered with Take Two’s co-founder, Caleb McPherson, to rewrite site copy to rank for high-intent keywords. We paid special attention to the Espresso Machine Repairs service, significantly increasing the amount of content around this high-revenue service. rewrote the site copy to rank for high-intent keywords, and provided blog strategy to aid the staff in their long-term SEO growth
- Keyword-Driven Meta Titles & Descriptions: We created custom meta-titles and description for each of the new site pages, to ensure that each and every page was prepared to shoot up in rankings and be cold-lead-friendly.
4. Local Authority in Fort Myers
As a Fort Myers web design agency specializing in SEO, we know the importance of showing up on Google searches. We ensured Take Two’s local SEO was prioritized so that when Florida coffee enthusiasts and businesses search for repairs or premium beans, Take Two would come up at the top of their searches.
SEO growth can be a long-term, but we were proud to provide this transformation in less than 2 weeks: by week 2, Take Two started ranking #1 on Google for “Fort Myers Espresso Machine Repairs” AND showing up in AI overviews. It wasn’t just a visual overhaul they got; their website was already seeing search engine results.
Looking for the best coffee shop web design in Southwest Florida? At Crumpton Creative, we help brands like Take Two Coffee find their voice and find their customers. Let’s build something together.
